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Intel® Retail Client Manager (Intel® RCM) Software

Real-time management of content across digital consumer touchpoints

Intel® Retail Client Manager software

Manage your digital content for point-of-sale, digital signage, kiosk, and intelligent vending.

Creating more valuable consumer experiences—and retail sales opportunities

In today’s ultra-competitive retail landscape, delivering valuable customer experiences is everything. And when making the kind of relevant customer connections that drive action on the sales floor, timing is everything. That’s why digital signage has evolved into such a powerful consumer touchpoint. From digital posters and interactive kiosks, to intelligent vending machines and point-of-sale devices, retailers can deliver more targeted, engaging brand experiences, and capture critical sales opportunities when and where they matter most. And with the retail marketplace being driven more and more by technology, Intel®-based solutions provide the flexibility, manageability, and security needed to engage customers at every touchpoint.

Reach the right audience with the right message at the right time

Intel® Retail Client Manager (Intel® RCM) is the intelligent software solution that enables you to deliver digital content to every screen with greater impact, when and where it matters most. Reach your ideal audience segments with the right message at the right time. Improve the effectiveness of ad campaigns through audience analytics. Remotely manage your marketing campaign in near real-time. And launch customized content on the fly, to quickly and easily deliver a richer brand experience.


  • Intuitive, easy-to-use platform
  • Intelligent tools for controlling the delivery of marketing content in near real-time
  • Remotely control retail digital touchpoints from anywhere with enhanced browser-based manageability capabilities
  • Engage optimal audience segments using Audience Analytics
  • Capture time-critical sales opportunities
  • Customize content on the fly
  • Implement globally with a range of languages supported (including English, Spanish, Japanese, Russian, Simplified Chinese, German, and Portuguese)
  • Receive real-time error reports
  • Control individual consumer digital touchpoints, dedicated channels, or entire media networks with advanced manageability features such as Power Off, Restart, Show Screen, and Direct Control
  • Take advantage of critical capabilities of Wake Up1 and Reset to BIOS1 for Intel® Active Management Technology (Intel® AMT)-enabled platforms
  • Create content using any combination of video (from standard definition to ultra-high definition), images, and sound
  • Deploy marketing content more cost-effectively, without high distribution and printing costs

Powerful, intuitive, and simple to use

Intel Retail Client Manager allows you to manage every element of your digital marketing content with ease. Use any combination of HD video, web content, images, flash or HTML5 animation, and audio, and stream to some or all of your digital networks. Customize network channel displays according to demographic information or other parameters with the unique Categorization Engine, and do it with the flexibility to adapt to changing business needs in real time. The tools you need to deliver more powerful digital consumer touchpoints are at your fingertips with Intel® RCM.


Save time and money

Intel® RCM gives you the flexibility to deploy more dynamic campaigns faster and more cost-effectively. Put an end to high distribution and printing costs, and to waiting for insertion deadlines and television schedules. Plan, create, and launch campaign lifespans, targeted deliveries, and real-time promotions without limitations. Digital signage networks are simple to use, inexpensive to maintain, and can provide real return on investment (ROI). Accurately track marketing costs to the point of purchase. Use, reuse, and interchange all forms of digital content to suit changing needs. Intel® RCM also provides audit trails and administration support.

Product Information

Intel® RCM providers

Intel® RCM-based media players:


RGS, an Avnet Business Unit >

Seneca >


Intel® RCM license distributors:

Intel® Authorized Distributors >


Intel® RCM Self-guided support and training:

Quick Start Guide >

Help Guide >

Training Syllabus >

Intel® Reference Design for Digital Signage (EL-10)

Streamline the creation of inexpensive digital signage solutions and grow your digital signage business.

Reference design >

Intelligent Pluggable System Specification (IPSS)

Intel specification simplifies the design of turnkey solutions for next-generation digital signs.

Digital signage solution >

Intel® Audience Impression Metrics Suite

Analyze your shoppers’ behavior and demographics. Integration with Intel® RCM maximizes the power of both.

Get the details >

Intel® Active Management Technology

Query, restore, upgrade, and protect devices remotely. Integration with Intel® RCM dramatically lowers total cost of ownership (TCO).

Learn about this solution >

Retail solutions

Solve retail challenges. Create new consumer experiences.

See how >

Manage Digital Consumer Touchpoints


Produkt- och prestandainformation


1. Intel® Active Management Technology (Intel® AMT) kräver aktivering och ett system med anslutning till ett företagsnätverk, Intel® AMT-aktiverat chipset, nätverksmaskinvara och programvara. För bärbara datorer gäller att Intel AMT inte kanske finns tillgängligt eller att funktionerna är begränsade då datorn är ansluten till ett värddatorbaserat VPN, vid trådlös anslutning, på batteri, i vänteläge, viloläge, eller avstängd. Resultat är beroende av maskinvara, installation och konfiguration. För mer information, gå till www.intel.com/content/www/us/en/architecture-and-technology/intel-active-management-technology.html.